People want to know who they'll be working with and what you can do to help them. The goal

should be to build authority, letting potential

clients know who you are and why they should

trust you. Decide if you should be writing in first person or third person based on your business niche, audience, and your tone of voice.

You should cover who you are and details about you: your name, title, certifications, education, and degree.

Show how your experience, background and achievements allow you to help your dream clients with their specific problem. Tell them your strengths and specialties and how you can give them the outcome they are looking for.